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Sloane Stephens

Sloane Stephens, a dynamic professional tennis player from the United States, has captivated audiences with her powerful playing style and engaging personality. Her strong presence both on and off the court has solidified her position among the top female athletes in the world.

Objective: Create an 18-page presentation detailing Sloane Stephens' fan demographics in the US, her ranking among top female tennis players in social media engagement, her appeal compared to the athlete average, and the media value generated through brand sponsorship and partnerships across Sloane's social channels.
Task: Develop data visualizations that tell impactful stories and communicate complex information about Sloane Stephens' fan demographics, social media engagement, appeal, and media value in a clear and engaging way.
Tools: Keynote, Photoshop, AfterEffects
Design choice: Use data visualizations to present Sloane Stephens' fan demographics, social media engagement ranking, appeal comparison, and media value in a visually compelling manner, enhancing the presentation's impact and clarity.

ABOUT ME

Keynote
Storytelling
Data Visualization
Motion

Ernst & Young - CCaSS

Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations  and event designs.

BRAND REFRESH

 VISUAL IDENTITY

ART DIRECTION

Sloane Stephens

Sloane Stephens is an accomplished American tennis player known for her skill, resilience, and impactful presence both on and off the court. Captivating audiences with her powerful playing style and engaging personality, she rose to prominence with a stunning victory at the 2017 U.S. Open, solidifying her position among the world’s top female athletes. Off the court, Stephens is deeply committed to philanthropy and youth development initiatives, using her platform to inspire positive change. Her influence extends to brand partnerships and advocacy, making her not just a top competitor but a role model and force for good.

Keynote Design:

Strategic Insights on Sloane Stephens’ 

Career

Objective: Create an 18-page presentation detailing Sloane Stephens' fan demographics in the US, her ranking among top female tennis players in social media engagement, her appeal compared to the athlete average, and the media value generated through brand sponsorship and partnerships across Sloane's social channels.

Task: Develop data visualizations that tell impactful stories and communicate complex information about Sloane Stephens' fan demographics, social media engagement, appeal, and media value in a clear and engaging way.

Tools: Keynote, Photoshop, After Effects

Design choice: Use data visualizations to present Sloane Stephens' fan demographics, social media engagement ranking, appeal comparison, and media value in a visually compelling manner, enhancing the presentation's impact and clarity.

We were commissioned to design this space early after the entire building was built. Our new program included wide living room and kitchen, home theater, a master bedroom - and the most important feature: a rooftop swimming pool.

AREA.

2604 SQFT · 242 SQM

ROOMS.

4 ROOMS · 2 BATHS

HIGHLIGHTS.

LOUNGE

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

My role is to tackle on this challenge in creating al the visual elements and creating an impactful stories through data visualization.

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

 

My role is to tackle on this challenge in creating all the visual elements and creating an impactful stories through data visualization. 

LET'S KEEP IN TOUCH

Thanks!

CREATED WITH LOVE ❤

©2023 BY RONNA TSANG

CREATED WITH LOVE ❤

LET'S KEEP IN TOUCH!

Thanks!

DESIGN DISTRICT

SAN FRANCISCO, CA 94103

©2023 BY RONNA TSANG

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